SEO is a competitive industry and things are changing all the time. New technologies such as AI can impact rankings and Google announce their own updates on a regular basis. However, SEO is still an important practice and is something that you need to be thinking about. Here are 6 SEO tips that are continuing to play a big part in SEO in 2020.
SEO Tips and Advice for 2020
1. Google BERT
This is the latest Google update and it will affect one in ten of all searches that are made. BERT (Bidirectional Encoder Representations from Transformers) helps Google to understand the context of words. This means it is able to respond to queries in the same way that a human would. This update has been released in all languages and has already had an impact on how some sites rank, as well as impacting featured snippets.
As it is still a relatively new update, it is not as accurate yet as it will be over the coming months. If your website has dropped in the rankings recently, it could be a result of this update.
The best way to benefit from this update is to make your site more useful for your customers. When you are creating your content, you should think about the search query that would have led people to this page. It may be because they are looking to buy, or they could be after more information about the product.
If you are able to answer these queries on your site, then it is likely to do better in the search engine results page.
2. Quality of Content
The quality of your content is much more important than the quantity. You will not automatically rank well in Google just because the content on your site is lengthy.
In part this is because of the Google BERT update. Google now tries to rank content on how useful it will be in answering the query of the user. If your content does not answer a query, then it does not really matter how long it is.
If you are creating a long piece of content, then it may be more likely that you will go off topic during some parts of the article. Even if you do not stray too far from the original topic, any kind of deviation can make the article seem less relevant.
There will be times when longer content is justified and so you do not need to stop doing it altogether. Just bear in mind that everything you write needs to be relevant to the main topic of the article.
3. SERP Features
There are new SERP features that Google is releasing all the time. Recent examples of these include voice searches, image searches and featured snippets. You could be missing out on a lot of potential business if you are not making the most of these features.
Featured snippets are now getting more clicks than any other result on the SERP. The numbers of people that are making voice searches is also increasing on a daily basis. You may find that you are getting more impressions than clicks, and this could be because the featured snippet comes from another site, and it is this site that is getting all the clicks.
If you want to get more clicks, then you need to make sure that your site is optimised for these SERP features. Having the right content that answers a query is crucial to getting your site as a features snippet.
You also need to make sure that the structure of the content is also well thought out. Limit paragraphs to no more than three sentences, and make sure that you use heading and subheadings.
Schema will not improve your rankings directly but it can still have an important role to play in terms of SEO. It helps Google to understand the content of your site more easily. It can also help you take advantage of features such as knowledge graphs and voice searches which appear on the SERP.
Different types of pages will be given different codes by Schema. For example, a FAQs page would be given a different code than a page with product reviews. This makes it easier for Google to crawl and index your pages faster.
All the data that Schema has on your site can be found at Schema.org or on the Google Developers site, so it is easy for you to find all the information that you need. When you have this data it can be implemented on your website to improve your CTR.
Interlinks are links that come from your site, or internal links. They have always been important to SEO but they have recently become even more vital. There are three main reasons why internal links are so important.
- They make it easier for your visitors to navigate around the website.
- Your bounce rate will be reduced and people will spend more time on your site.
- More of your pages will receive visitors and this can boost your rankings.
Wikipedia is an example of a site that uses internal links really successfully. It is really easy for visitors to get from one page to another on the site using internal links and this increases the time that people spend on the site.
If you are using internal links well, then you should see your rankings improve in just a matter of days.
Internal links should be placed in your posts and content wherever they are relevant. You should also include the most important pages on your site in the footer so that people can find them easily.
6. Branded SEO
One of the biggest changes in SEO recently is the move away from traditional factors to branded SEO. This means that the branding of a site and the authority that it has will become one of the most important factors of the whole site.
When you are planning your long-term strategy, then branding needs to be a big part of this. This will help you to ensure that you are staying ahead of your competitors.
When people search for you specifically by your brand name, then you are going to rank highly. It also helps you to build the trust and authority of your site which is also going to help improve your rankings.
If you want to get the most out of your SEO efforts, then you need to ensure you are using the most up to date techniques. Every Google update means that things will change, and if you only carry on doing the same things then this is not going to help your rankings. Keeping up with the latest SEO tips and developments is something you need to do on a regular basis.
SEO tips can sometimes feel a bit overwhelming if you have little experience of it, but it is something that is vital if you want to keep up with the competition. If you have any questions about to make SEO with you, or want some expert help, then please do not hesitate to get in touch with Power SEO.