Designing a great looking website doesn’t necessarily mean that it will be successful. There’s so many other things to consider when it comes to getting your website found on Google (and Bing); including the meta title for each page.

Using proven SEO techniques to optimise your website is one of the best ways to make the most of your website’s design. However, this will often be challenging; especially for those of you unfamiliar with terms like ‘meta title tags‘ and their meaning…

With that in mind, here are some things you need to know about title tags.

What are title tags?

Meta title tags are written for a number of different reasons and purposes. Here’s 3 things you need to know:

  • They are included as a part of a web page’s HTML code.
  • They can be found located in the head section of a particular web page.
  • They tell people what a specific page is about.

Meta titles are also thought to be one of the biggest ranking factors out there, so it’s important to get them right.

Why are title tags important?

To see an example of your web page’s source code, all you need to do is right click on the web page or press Ctrl + U.

When you enter either one of these functions, you will see HTML similar to the following.

<head>
<title>Example Title Tag – Company Branding</title>
</head>

Meta Title Tag and Company Branding

Once the title tag has been written, it can be seen in your web pages’ URL and the Search Engine Results Pages (SERP). Users will also have an opportunity to click on the meta description when they are scrolling down the page to find the information that they are searching for.

Additionally, when you are creating your Meta tag (page title), it is very important that the statements written are clear and concise. You only want to post a short description of the content that is provided on that particular web page.

For example, here’s a screenshot of our own homepage meta title that we have taken from the search engine results:

What is a meta title?

When you look at the example above, you’ll notice it has been composed with the company’s branding. This helps the user have a much better experience when browsing the web.

When creating meta tags, make sure you always use your company branding on each page you want Google to find.

How Long Should Meta Title Tags Be?

Standard Requirements for the Search Engine Results Pages (SERPs).

Limited Number of Characters

Before you begin creating Meta titles for your web pages, you need to know the recommended conventions since they must be written with several different factors in mind. One of the most essential is keeping these within a specific range of characters. For instance, the number of characters that you choose should range between 55- 60. If you use over 60, the title will often be cut off and the viewer will not see the entire description.

To find the best display for your web page, you can always experiment with the number of characters that show the best.

Percentage of Pixels Required to Fit Comfortably in the Search Engine Results Page

Another way that you can determine how long your meta title should be is using Pixels based on Google’s parameters. For instance, when you are creating a meta tag for Google’s search engine’s results, the recommended pixels should be under 600. In fact, anything over the number of 600 pixels will not provide you with the results that you need. On the other hand, by following the conventions of 600 pixels, you can increase your chances of the entire meta title being displayed properly.

Benefits of Meta Tags

Now that you know a little bit more about writing meta tags and how to format them, here’s a little more information on their many benefits.

Many would agree that these are 3 of the biggest benefits:

  1. High ranking sites have an opportunity to make a good impression on users who are actively seeking for their information.
  2. Excellent resources for people who frequently use web browser tabs. Meta tags can also be used as placeholders for people who like to open up multiple web browser tabs simultaneously.
  3. Social network sites can display your Meta Tags easily through social media channels like Facebook and Twitter.

Social Media meta data

5 Tips for Creating a Compelling Meta Title

Now that you have a better understanding of Meta Tags and how to use them, we thought we would leave you with 5 tips that will help you learn how to write them correctly and effectively.

  1. Keep Keywords to a reasonable minimum – Do not keyword stuff your meta titles or your descriptions.
  2. Give each web page a unique title so that there will be distinctions between each.
  3. Stay within the standard conventions (i.e. 55 – 60 characters or 600 pixels).
  4. At the start of the title make sure that your keywords are prioritised correctly.
  5. Make sure that your title tags contain your brand. — These are great marketing tools.