So, you need to get your business found online, but don’t know where to start. You’ve read tons of stuff about how SEO can help to make your website more visible in the search results, but it’s all a little confusing…
You own a business but don’t have any clue about the SEO tactics that work (even after reading what seems like 1000 articles and tweaking bits on your website yourself).
You’ve HAD ENOUGH and decided NOW is the time to consider looking for a local SEO company.
But before you set about hiring the closest or the cheapest agency, take the time to research a handful of the companies you like the look of first.
Finding an Agency that will GET RESULTS
A great agency will help your business gain more exposure in the search results, leading to more traffic and enquiries/sales too… but how do you find a GREAT AGENCY that you know will get results?
Finding a reliable SEO company can be challenging, especially if you haven’t used one before. Searching Google for ‘SEO companies’ will return hundreds of results, including local freelancers and national, more established agencies, making the task of finding ONE GOOD COMPANY even harder.
To make your life easier, here are FIVE TOP TIPS that will help you find a suitable and reputable company that can successfully manage your SEO campaign and generate the results you need online.
1. Understand your SEO Goals.
To find the right SEO agency for your business, you should first figure out the specific areas of online presence you would like to improve. If you are not sure which parts you need to boost, then you should consider having a full digital marketing analysis carried out to assess where improvement is needed.
A good SEO company will be able to provide you with essential data to highlight the specific/different areas that will be beneficial to concentrate on. A digital marketing analysis can also be used to determine whether your business requires a new website or if your current website would benefit from an ongoing SEO campaign.
There are lots of FREE SEO Tools out there that will help you to figure out what is wrong with your website and what needs fixing. SEO is more than just ticking a few boxes to pacify a report, though. The best SEO agency will be able to provide real data regarding the areas that need improving and explain what benefit it will have for your website online.
2. Find an Agency that Tracks your Company Data.
To get the best solutions for your business, you need an SEO agency that can easily track and measure your company data, including contact forms, phone calls, site visits, click-through rates and rankings.
A good agency will have a well laid out structure of reporting.
Reporting, in this case, is all about how a company communicates with you when it comes to the progress of all your SEO campaigns, whether it be weekly, monthly, quarterly or annually.
Reporting should involve periodic updates on the way your website is performing, especially when it comes to search engine rankings, keyword performance and WEB TRAFFIC.
The most important thing about reports is that they are clear, concise and accurate. They should be easy to read and have the correct combination of graphics and texts. It is essential to make decisions based on results and not your gut instincts when it comes to selecting the best SEO company for your business.
3. Look at Testimonials, Case Studies and Online Reviews
One of the best ways to get impartial opinions about the company you are considering working with is to read through reviews, case studies and testimonials online.
Make sure you really do your digging as you’ll find lots of information online that will help you to make your decision. Reviews provide trust signals in the eyes of the search engine and can give you a solid indication as to how much the SEO Agency is on top when it comes to current SEO trends and what real-life clients think of their services.
Begin by searching for them on Google and look for recent reviews on their GMB page. You might also want to look at various social media platforms and see if any recent reviews have been left on the likes of Facebook, Yell and other popular review platforms.
For more comprehensive information, ask the agency to give you some case studies by calling them up or emailing them directly using the contact form on their website. A reputable company will be more than willing to give you all the information you require.
Another great way to learn more about an SEO company is to ask for references. A reputable company should be able to connect you with one of their CURRENT CLIENTS so that you can talk with them about their level of satisfaction and overall experience.
4. Take them up on their offer for a FREE consultation.
Most SEO agencies will offer a free consultation to try and get the ball rolling and get you talking about your goals. This is a good opportunity to speak to them and get an idea of who you’ll be dealing with during your SEO campaign.
Will you be dealing with a dedicated SEO account manager or will you speak to a different person every time you pick up the phone? Have a clear idea in your mind regarding the type of agency you’d like to work with throughout the process and this will make it easier for you to choose.
Feeling comfortable with who you are working with is incredibly important. Good agencies will build trusting relationships with their clients and the opening consultation is a good opportunity for you to gauge how well you connect.
You could also consider their passion, their attitude and their sales techniques. If they are overly pushy and trying to sell you the dream, it’s probably too good to be true and it might be best to look elsewhere!
5. Be Clear about your SEO Budget.
When selecting the right SEO agency, you should consider the pricing of the service and what you can comfortably afford. Some will charge bottom of the spectrum prices (£50 per month) and others will only take clients who can afford to spend over £2000 per month.
A lot of people shy away from using professional SEO companies because they fear being ripped off or overcharged, however, that shouldn’t be the case. There are plenty of SEO companies offering quality services at reasonable rates.
Most established companies will have tons of hot reviews online, but chances are they are the ones that charge more for their services. They charge more because they deliver results for their clients, but plenty of other companies can deliver results too – and they won’t charge you an arm and a leg to get results either.
The SEO agency you choose should be affordable and realistic to maintain for at least 3-6 months and you shouldn’t have to worry about fronting the bill for your monthly retainer. Sometimes it’s not feasible to pay the amount the company is asking for and it’s OK for you to say NO and look for a company with good case studies/reviews and one you can afford.
Long story short:
Take the time to understand what your SEO goals are before you look for a company and think about your budget and what you can afford to spend each month. Look at testimonials, reviews and case studies to find a handful of companies you like, speaking to several agencies to find out how they track your data and will report back to you each month. Take them up on their offer of a FREE consultation/report and see how well you connect with the company/person you speak to.
Do all this and you will find an awesome SEO agency that is right for you!