The Coronavirus situation is changing daily, and this can mean a lot of uncertainty over where your digital marketing strategy should be directed. There are some sectors that will benefit from the pandemic more than others because of the nature of their business. Businesses in the health, technology and entertainment sectors are probably going to do alright, but other sectors may not perform as well.
If your business has seen a decline in customers in recent weeks, then the most important thing to remember is not to panic. Rather than stopping all your marketing completely, you could use this as an opportunity to get ahead of your competitors. You may be concerned about the financial aspect of marketing if your income has dropped but making an investment at this time can have real benefits.
If you decide to take this option, you may still be wondering about the types of marketing that will work when the whole country is in lockdown. However, there are still some digital marketing solutions that you can still make use of and they are described in more detail below.
Social media marketing.
With more people spending all day at home, the amount of time that they are spending on social media is increasing. Social media is a great way to let your customers know that you are still open for business. This is because you have the chance to address them directly and keep the conversation going.
You can also take the opportunity to post a positive message on your social media page. This will be a welcome distraction for people who will probably be seeing mostly bad news on their feed. Think about how your business can help people who are staying at home and make this the focus of your posts. Remember that this crisis will not last forever and if customers are engaging with you now, then they are more likely to use your business when it is over.
Google and social advertising.
There will be some people that have stopped purchasing as normal, but there will be others that haven’t. If people are looking to make a purchase, then they need to know that they can do so from you because you are still open for business.
You will also be attracting people that are at the research stage of their buying journey. When the pandemic is over and they are ready to buy, they are going to remember the businesses that they were able to connect with while they were in lockdown.
The demand for YouTube has grown so much during the lockdown, that the site has had to reduce the quality of the videos that they are streaming. This makes advertising on this site a really good strategy at the moment.
One of the biggest advantages of advertising on YouTube is that it is very cheap, and you won’t pay for the ad if someone skips it. The ads that you run here will also be targeted to the audience you are trying to reach. This is important at this time when you may have less money coming in than normal and you are looking to reduce your advertising budget.
Don’t forget SEO.
Everyone should be carrying out SEO on their website to ensure that it performs well in a search engine. Usually, the results that you get from SEO practices can take a few months to show but this may not be the case at the moment if your competitors are not doing any work on their site. If people are still making searches related to the product or service that you offer, then this is a great time to make sure that you rank well in these searches. If you put the effort in, then you should start to see a spike in traffic.
We have looked at what you can do to keep up with your marketing during the Coronavirus outbreak, but we also need to look at why it is so important for you to do this. There are several reasons why your business will have an advantage over others if you carry on with your marketing activities during these difficult times.
You will be ahead of the competition.
This is the perfect time for you to get ahead of the competition. There will be other businesses that are not carrying out any marketing practices at the moment. While they are being inactive, anything that you do will help to put you out in front.
There are still people that will be buying.
Not everyone will have stopped making purchases during lockdown. People staying at home will have plenty of time to browse when on their laptops or mobile phones. If you are continuing to market your business, there is every chance that they will be inspired to make a purchase.
It’s an opportunity to build relationships.
Building relationships with potential customers is an important first step when you are creating a sales funnel. This is a great time to build these relationships because everyone has more time to interact with each other. When things start to get back to normal it will be your business that people are looking to buy from.
You will be more successful when the pandemic is over.
Nobody knows when the threat of Coronavirus will be completely over, but it will happen. When this time comes you don’t want to have to start from scratch in terms of marketing. As a business owner you should be spending a lot of time thinking about the success of your business in the long run. This is not something that should change during the Coronavirus pandemic.
Adapt your Digital Marketing Strategy for Coronavirus.
Digital marketing is just as important as ever, regardless of the current pandemic. Power SEO are here to provide you with all the help that you need during this difficult time so that your business goes from strength to strength on the other side. Contact us today with any questions that you may have and we will be happy to help.