All Tanks Ltd
SEO Case Study

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All Tanks Ltd:

All Tanks was referred to Power SEO in March 2019 as a struggling business with a web presence that was in free fall. They had lost a lot of traffic and a lot of their strong rankings, but not for the reason you might think. No, they hadn’t been hit with a dodgy link campaign and they hadn’t fallen victim to one of Google’s many ongoing algorithmic updates. They had, in fact, been given some very bad advice!

Their previous web company had advised them to remove all their location landing pages from the website because they were ‘duplicate content’.


These pages were:

  1. Ranking.
  2. Driving traffic to the website.
  3. Providing a way for potential customers to find the website and contact the company.

Also, Google itself has said many times before that website’s WON’T be penalised for having duplicate content, providing the pages serve a purpose.

Look at this quote from their own Search Console Help page:

“Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.”

What Next?

Once all the pages were gone, the traffic plummeted, and, unsurprisingly, All Tanks decided it was time to find a new SEO company.

Enter Power SEO.

It was easy for us to path the way forward. We needed to figure out what pages had been lost and create new pages ASAP. Instead of recovering the old pages, we wrote brand new, unique content for the website that would help to put All Tanks back on the map.

Within 3 months, all their old positions were recovered and THEN SOME. We created more pages than they had previously to cover a broader area in their locality for the services they provide.

Each page came with a higher word count, better on page optimisation in terms of the way it was formatted, a unique meta title and description, optimised images, call to action, internal/external linking, link titles and schema mark up.

Thorough keyword research was also carried out prior to the pages being written to ensure we targeted the right terms to not only get them found, but also drive traffic to their website again. The main aim, of course, was to get enquiry levels back to where they were previously, which we managed to do in under 90 days.

All Tanks were back up and running, getting found highly for many of their primary terms, including:

  • Septic tank emptying Reading
  • Septic tank emptying Bracknell
  • Septic tank emptying Camberley
  • Septic tank emptying Oxfordshire
  • Septic tank emptying Maidenhead
  • Septic tank emptying Windsor
  • Septic tank emptying Ascot
  • Septic tank emptying Basingstoke
  • Septic tank emptying Berkshire
  • Septic tank emptying Buckinghamshire
  • Septic tank emptying High Wycombe

In fact, every single term we are tracking for All Tanks can be found on/around the 1st page of with several of the primary key terms occupying the TOP SPOT.

See for yourself:

Just search ‘septic tank emptying Reading’ and you’ll find sat right at the top. Exactly where they wanted/needed to be to turn their business around.

All Tanks Ltd

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