Keyword research is the be-all and end-all when it comes to search engine optimisation. Without keyword research, you won’t be able to optimise your amazing piece of content, meaning it has less chance of being found. All your efforts to build Domain Authoirty and improve your website technically can be strengthened with thorough research into the keywords that will serve you best.
But keyword research is more than just identifying search volumes and stuffing a bunch of phrases throughout a page; it involves looking at the various ways people use language and terminology to search for what they need online.
For that reason, keyword research is not only a massive part of SEO, it’s also a huge part of content marketing, overall. It should be carried out before any marketing efforts to ensure the right traffic is being driven to the page/website in question. This will give the content the best chance of converting.
Keyword research is the process of finding words and phrases people use to perform searches online and is probably the first thing anyone should consider when looking to optimise a website for search.
Researching keywords provides marketers with a better understanding of the different demands of various keywords and how likely it is to rank for certain phrases based on competitiveness.
Done correctly, keyword research will help to determine the direction to head in for optimisation, by outlining the terms that you should be targeting and the terms you could potentially rank for.
As often as is required.
Meaning, keyword research is more than just a one-off task that you do once and forget about. Your website is made up of a wide range of keywords and therefore should undergo regular maintenance and evaluation based around language shifts and new keyword trends.
As your audience develops and grows, you need to as well. New keywords are cropping up all the time, providing new opportunities and areas of focus. Whenever you are looking to create new content for your website, you should look for the best keywords to use on that page, based around what people are searching for.
If you’re looking to start a new website, re-structure your current one, write a blog or reach out to another website, you should take extra care to perform thorough research before any writing commences.
Keyword research doesn’t have to be difficult or time-consuming, you just need to understand the process. It’s easy to learn and you just need to follow a few short steps to get started…
So, all research starts with a topic, idea or main keyword, which will help to determine what the new page is going to be about. Think of your main phrase or ‘keyword’ and this will provide the foundations for your research.
Using this keyword, you’ll need to look for other related terms using tools like SEMrush or Keyword Planner to help you. Type your keyword into one of these tools and you’ll be presented with a list of the various terms relating to your primary word or phrase (make sure you have a spreadsheet or notepad handy as you’ll want to jot these down).
Keyword research will help you discover the different search volumes and competitiveness of your primary phrase, along with other phrases related to your term. You’ll also unlock the potential for a bunch of other keywords which could be used to create separate content for your website.
A simple seed, starting out as just one word or term, can blossom into a huge tree with millions of leaves – each with its own potential for being found by different search engine users.
We have mastered the art of keyword research and understand what it takes to get a page of content ranking this way.
Whether you have a piece of content that requires keyword optimisation, or you need helping to research the right keywords to get you started, we can help you.
If you’d like to learn more about keyword research and keyword optimisation for SEO, please take the time to contact us.
Keyword research requires care, attention and time – and we have all 3.
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