SEO can be categorised in many ways, from content marketing through to social media and link building. But SEO doesn’t have to be a minefield, nor does it have to be confusing. In fact, for the most part, SEO can be split into two categories, on-site and off-site.
Let’s look at on-page SEO!
On-page SEO is the practice of optimising your web pages to help them rank higher in the SERP’s (search engine results pages). This type of SEO involves looking at different areas of your website to see what can be improved. On-page SEO can be anything from speed and technical improvements, through to content implementation and looking at the design of your website for conversion.
The best thing about on-page SEO? You are in control.
You can control and change the various factors that influence on-page SEO. On-site SEO services can help you to manage those factors to improve your site’s performance and rank higher in the SERP’s.
Having great on-page SEO will help you to rank higher, even if you don’t have a great link profile yet.
On-page SEO is a great place to start if you want to improve your rankings and overall online visibility.
Your website needs compelling content with the right keywords in all the right places. Thorough keyword research should be carried out before each page is written, and you should take the time to format each page correctly with H tags and internal linking.
You’ll need to carry out keyword research and plan what content you will need on your website to help your customers. Without keyword research, you won’t know what keywords to target with your content efforts and you could be wasting your time. *sad face*
Meta tags are one of the main things that will determine your rankings in the search results. You must have a meta title and description for every page on your website.
A good place to start would be your meta titles. Using your keyword research, you can find out the highest search volumes for your primary keywords and position these at the start of your meta title.
Your meta description is slightly different - It’s your opportunity to tell people what your page is about.
Your meta description is your chance to really sell yourself, however you only have around 155-160 characters to do this. The hard part is, you need to try to incorporate keywords, branding and call to action in a way that encourages people to click through to your page.
Extra care should be taken to ensure every page on your website has a meta description that includes your primary keywords as this will help to improve your on-page SEO.
URL structures are fairly easy, but so many still get them wrong.
A well-crafted URL provides search engines and search engine users with an easy-to-understand indication of where the page will take them.
For example, take a look at the URL for this page. The page talks about on-page SEO, therefore the URL is /on-page-seo.
It’s as simple as that.
If you have a page you want to rank for ‘builders in Kent’ your URL structure should look something like this:
If your main pages don’t have URL’s with the primary keywords included, it’s harder for Google 9and other search engines) to understand what your page is about.
It’s also less likely that someone will click on your page if your URL looks like this /pageID_4679fg.
This one is super easy too and can change the way your website performs in the search results.
There are several key components when it comes to looking at images for SEO and we will look at these below.
All images on your website should have alt and title text, including keywords you want the page to rank for. You should take care not to spam your keywords here and instead tell people what the image is about.
All images should be the correct size they need to be, too. There’s no need for a website to have a 3000px by 1800px logo for a space that is 300 x 200px for example. Serving scales images will help you to optimise your images and reduce the load time of your website as well.
Another thing you can do when it comes to looking at images for SEO, is optimising them. This means compressing the file size to reduce he amount of space they take up. So, even once your images are the correct sizes, you can optimise them further by compressing the images. Don’t go too overboard with this though as the quality of the image will often be compromised.
Google told us a long time ago that page speed is a factor it looks at when determining how to rank a page. As PageSpeed is now a ranking factor, you should do everything you can to make your website super-fast!
What can you do to speed it up?
These are just a few of the main things you can do to speed your website up.
Tools like GT Metrix will tell you the specific points you need to look at when you test each page on your site.
Having a fast website is good for SEO and for usability too. Typically, users will only wait 3 seconds for a page to load before deciding if they should stay or not. If your website takes 7 seconds to load, do you think people will wait that long?
Of course not.
They will head over to one of your competitor’s websites that has undergone speed improvements.
Slow load time is a problem that will cause people to bounce away from your website if you don’t pay attention to it.
You should also take extra care to think about how responsive your website is on different devices. Your site should be fit for use on a wide range of devices, including mobile, tablet, desktop and laptop. This is a great way to improve the overall UX (user experience) of your website.
On-page SEO is where we excel!
We can make sure your website is optimised to be fit and ready for search, with high quality on-site optimisation that will help to improve your online visibility.
Take the time to contact us and ask for an on-page optimisation review.
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