Link building is a gigantic part of off-site SEO and therefore something that needs to be considered when looking to improve rankings and increase web traffic. Link building can also be used to improve your overall online and offline presence, improving your brand-awareness and the likelihood of people visiting your website or contacting you.
Links are a fundamental part of SEO and website’s in general. Not only do links help websites to perform better in the search results, they are important for user experience. Links take search engine users from one place to another, forming an important relationship between pages and sites.
Search engines, such as Google, use links to crawl the web and discover new pages. Links can also determine the popularity of a page, acting as a vote of confidence from one page to another or one site to another.
Another thing to consider when talking about link building or links in general is “relevancy”. Links can be used by the search engines to determine the relevancy of a page, based on the various queries performed online.
As you may have heard, link building can be highly beneficial for website owners who want their websites to rank higher. Having another website link back to yours is considered a vote of confidence in the eyes of Google (and other search engines), however modern-day algorithm updates mean that you can’t just get any old link and hope to rank. The backlinks you acquire should be relevant to what you do and the sites you get them from should be hyper-relevant, too.
There are lots of ways to acquire backlinks, with link outreach proving to be one of the best ways to acquire both relevant and strong backlinks from website’s in the same/similar industry.
As link building makes up a huge portion of off-site SEO, it’s important to consider link building as part of a well-rounded strategy.
Link building is the process of acquiring valuable backlinks, but why is it so important for SEO?
As we touched on previously, backlinks are crucial for SEO because they act as a vote of confidence from one site to another. They provide search engines with a signal that shows other websites vouch for your content and they are happy to link back to the content you have on your website.
If search engines, such as Google, see a site or a particular page being linked to regularly, but trustworthy, relevant sources, that page/site will stand a greater chance of ranking in the SERPs.
Link building has been an important part of search engine optimisation for a long time and has undergone some real changes over the years – thanks to Google algorithm updates such as Penguin; designed to target sites using web spam and manipulative link building tactics.
Today, link building looks a lot different and caution should be exercised whenever link building is involved.
But, where do you start?
There are several things that need to be considered before jumping in feet first and building links:
With so much to consider, it can often be difficult knowing which links and good and which links are bad; or even where to get them from in the first place…
If you are unsure about link building, you should leave it to someone who knows what they are doing. A company with years of experience dealing with, analysing and building various links for a range of clients throughout the UK and Worldwide.
Our off-page SEO services are designed to compliment the amazing on-page services we provide.
If you are looking for a link building company to help you build your backlink profile, take the time to contact us and find out how our expert link building services can help you today.
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