When it comes to SEO, content is king. Everything comes back to content; whether you’re looking to establish a local presence, build a national brand or rank for specific products.
For that reason, content HAS TO form part of any ongoing SEO strategy.
SEO revolves around content and wouldn’t exist without it. When combined effectively with keyword research, it forms a pretty formidable bond that can trump websites even with the best on-page optimisation and technical SEO in place.
In fact, without content, the internet wouldn’t exist; and if it did, it would just be a lot of weird, spammy links serving no purpose but to link to another page of links and so on.
This is how the Content Marketing Institute describes Content Marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
Rather than constantly pitching your products or services, you should provide useful and relevant information to your potential customers to help them solve their issues/problems.
Your content should serve more of a purpose than just cramming keywords on the page and hoping it ranks. You should provide thoughtful, unique content to answer a broad range of search queries.
AdEspresso once wrote a blog about the 8 different types of content, and we have listed these below:
Blogging can form a huge part of any content marketing strategy and, although it shouldn’t be the only route you take, many before have grown to become authorities online, based on blogging alone.
It’s important to think about what type of content would be best for your business. What will your prospective customers benefit from the most?
Content is great, let’s face it. We all love it, don’t we?
That’s why some of us spend over 3 hours a day on our phones looking at articles, photos, videos and other forms of digital media, otherwise known as content.
Content is the main thing that drives people to your web site and tells Google, Bing etc. what your website is about. Without content, web pages would be blank and boring.
Exceptional content is usually rewarded with higher rankings and can be used as an effective way to acquire trusty backlinks which act as a vote of confidence for the search engines.
Exceptional content doesn’t have to be just words on a page, either. These days, great content will usually come in video format to make it easier for users to get the information they need faster.
From an internet/search engine and web user point of view, your content provides valuable information to tell anyone and everyone what your site is about.
And, from an SEO point of view, you need content to become an authority at what you do. To convince people to use your services, buy products or whatever it is you hope to achieve with your website.
What is the difference between content marketing and content writing?
It’s simple, really.
Content writing is the process of putting words on a page and can be really effective for blogging, writing service pages for website’s and so forth.
Content marketing refers to the way this content is marketed online.
This involves (but is not restricted to):
Content writing is part of content marketing, however the 4 points above really outline what content marketing is about.
Following on from point 4, you will also want to think of a way to get your readers to give you their email address. This way, you can hit them up with more content/offers to keep them engaged with your business and increase the chances of them using your services/buying from you.
Far too many businesses ignore points 1-4 and the other points we have just made above.
Content writing without the points above is not content marketing and is simply the art of writing.
We can create fully-effective content strategies and content marketing strategies to improve your authority and help you to grow your online presence.
If you need content for your website, take the time to contact us and learn more about how we can drive visitors to your website with exceptional content.
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